About Us

Work Initiate Appreciate (W.I.A.) was created July 9th, 2020 in New Jersey. We uphold to put company mantra Work Initiate Appreciate, because the founder believes these are the three things people need to do to become their greatest selves in all aspects in Life.

Our goal is to inspire everyone in the world that they can be great at anything they do. There would be people out there doing the same thing you do. The question what you should be asking yourself is how far will you go?

Born and raised in New Jersey, Brandon was inspired to pursue his love for fashion and sports and created W.I.A, while attending St. John’s University. Brandon grew up playing basketball and he is determined to pursue his goals and will continue to motivate people to become their greatest self. The original clothing he designs demonstrates that he creates apparel that is true to him and his vision for his W.I.A. family. He displays creativity and gives meaning to his  collections that is purposed to be different from fashion that is out now.